Purple cow transform your business by being remarkable by seth godin 2003 05 12 seth godin 42 out of 5 stars 508 hardcover 58 offers from 349 all marketers are liars the underground classic that explains how marketing really works and why authenticity is the best marketing of all. Purple cow transform your business by being remarkable is a 2003 book by seth godin the book presents godins personal belief that creative advertising is less effective today because of clutter and advertising avoidance. I really liked purple cow transform your business by being remarkable by seth godin its a simple book with a powerful message supported by examples godin is right on the money with trying to get people to change the way they think about business and marketing thats the key to this book it gets you to think a different way. Although the subtitle of the book is transform your business by being remarkable you dont really have to be or aspire to be in the business field to be inspired what the book manages to achieve is to challenge the reader to the edges and explore the limits the opposite of remarkable isnt bad its very good
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