How to sell anything to anyone anytime by dan kahle is a great introduction to the selling process he clarifies misconceptions and then writes selling is the science of helping people get what they want p21 2. How to easily sell anything to anyone at anytime this is what is known as the aida formula where you get their attention interest desire and action so that your prospects turn into high . How to sell anything to anyone anytime is the book you need to boost your sales not your typical book on selling strategies this book is about employing a well structured approach to providing your customers with a credible value enhancing business relationship. How to sell anything to anyone anytime was written primarily for them how to sell anything to anyone anytime distills the fundamental sales process into simple hundreds of thousands of small business owners are tossing and turning at night trying to figure out how to attract more customers
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